Mise en situation : Ton rêve de te lancer en affaire est sur le point de se réaliser. Tu as un local, un super nom d’entreprise, tu as même commencé à acheter de l’équipement ! Bravo ! Maintenant, tu es à l’étape de te trouver une image de marque et tu souhaites engager un graphiste afin qu’il te réalise un sublime logo ! Tu farfouilles le web et tu tombes sur un graphiste avec des réalisations qui te plaisent bien. Tu décides de prendre contact avec lui et tu lui écris un courriel d’une ligne comme ceci : - « Kes ça me coûterait que tu fasses mon logo ? » Fin de la mise en situation. Je vais vous dire la vérité : Je reçois ce genre de message au moins une fois par semaine. Ce n’est bien sû
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